Softonic Achieves 2X Increase in Engagement & Retention

Upon implementing OneSignal’s web and mobile push notifications, the Softonic team experienced a twofold increase in user retention from 12 percent to 24 percent.

With over 100 segments that capture audiences both broad and narrow, Bosque was able to direct messages with pinpoint accuracy to the right users. His team employed OneSignal’s API to sort users into these highly defined segments using data tags.

Through these segments, Softonic also gained the ability to automate messages, delivering pre-built notifications to users who satisfied certain behavioral triggers. OneSignal’s Automated Messages allowed the Softonic team to infuse context into their user communications, and enhance the relevance of their messages.

“Push notifications are all about connecting with users,” explained Bosque, ”It is critically important that your copy connects with your user as you only have seconds to engage with them even when the moment is right. When we began to use OneSignal’s Segments and Automated Messages, we saw an impressive increase in CTRs.”

Apart from OneSignal’s powerful, enterprise-grade features, Bosque was impressed by OneSignal’s commitment to its clients and their successful utilization of the platform.

As part of their Pro Plan benefits, the Softonic team receives prioritized support, with most of their questions being addressed in a matter of minutes. Furthermore, the Softonic team was able to leverage resources such as OneSignal's documentation, blog, and webinars for continued education about best practices or new features.

"OneSignal's support team is always available to assist with technical questions and the company is very proactive when it comes to keeping customers up to date on the latest industry developments that impact us," said Bosque, "The high quality of their user resources and customer support is a testament to OneSignal's commitment to our success."