Future Connects Millions of Readers With Their Passions Through OneSignal

Future PLC is a multi-platform media company that manages a multitude of magazines and specialist publications. These publications cater to a vast range of interests including, but not limited to, technology, lifestyle, music, and even cycling. Globally, millions of readers visit Future publications daily.

Prior to OneSignal, Future’s publications did not utilize push notifications as a channel to connect with their readers. With their publications having millions of subscribers, Future needed a best-in-class solution that would help them send relevant content to their distinct audiences.

Additionally, features like OneSignal’s Intelligent Delivery function allows for Future to reach its global following across time zones. Intelligent Delivery automatically optimizes the delivery time of notifications based on user activity, allowing Future to reach readers when they are most likely to consume the content that they send them.

With OneSignal’s advanced segmentation tools, Future is able to easily curate audiences from their expansive global following. This is especially important because of Future’s status as a special interest publisher which means that specific audiences have to get the right content that clearly communicates what they offer. By defining audiences based on attributes like activity, location, and interests, Future is able to increase the relevancy of their content and improve notification open rates and web traffic.