Atrapalo Achieves 8% Increase in Conversions

To succeed in competitive global markets, online travel agencies (OTAs) need to differentiate their offers and deliver the best customer experiences. This was the case for Barcelona-based agency, Atrapalo. The agency’s early success was based on a non-traditional business model, targeting customers year-round with hotels, flights, travel, leisure activities, and show tickets – all in their home cities. Today, Atrapalo has expanded its services to several countries across Central and South America.

Miguel Angel Mestres, CRM Manager at Atrapalo, oversaw the strategy and implementation of the company’s web and mobile marketing initiatives. Mestres understood that to successfully engage, retain, and build the sorts of sustainable customer relationships that drive long-term business success, his team needed to be able to effectively manage complex projects while orchestrating marketing campaigns and messaging flows across a variety of platforms and channels.

With over 60 segments, Mestres utilizes data tags to create highly defined audiences. This allows the team at Atrapalo to target the most appropriate and receptive audiences, increasing their users’ likelihood to take action when presented with promotions or suggested travel activities.

Predominantly targeting users by geographic location, Mestres is able to offer users the best deals in their local vicinity. This sophisticated use of OneSignal’s segmentation tools has allowed Atrapalo to achieve an 8% CTR with their mobile push notifications and a 6% CTR with web push when prompting their customers with cross-sell messages.