Apple requires the Apple Push Notification service (APNs) certificate to be renewed every year. Learn all about push notifications and how to configure them.

How should you message lapsed users to get them to reengage? Stack the odds in your favor by sending users the most compelling and strategic push notification content. Take a look at these 7 types of notifications that work for reengagement.

Real-time communication is a must-have for travel and hospitality apps. Here's how you can use SMS and push to optimize your app experience.

Before you can send push notifications to your users, you must configure your app with a push notification service.

Take a look at these 10 unique push notification examples and what they do well.

Mobile apps shouldn't overlook email. Here's why your mobile company still needs this channel despite what you may have heard.

As more Americans have hopped onto trading and investment apps, expectations for seamless and real-time stock communications are at an all-time high.

2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.

Omnichannel customer journey mapping helps you message your customers and meet their needs across every touchpoint with your brand.

Learn why and how you can start segmenting your app audience to deliver the most effective messaging.

How do segmentation, A/B testing, rich media, and other factors impact push notification performance?

How can you protect customer satisfaction amid the 2021 holiday shipping delays? Learn how to ace your brand communication.

"Multichannel" and "omnichannel " are similar-sounding buzzwords. So what's the actual difference between these two marketing approaches?

Email onboarding sequences are critical engagement tools to keep your users activated after they’ve downloaded your app. Get users to "stick" with these tips for designing user onboarding emails.

Email is a valuable channel for your mobile app. It complements other channels like push and SMS, combats user churn, and increases retention.

What is MMS Messaging and what does MMS stand for? You’ve undoubtedly heard the acronym before, but why is it relevant to your business’s marketing?

Although data and analytics can surely help guide your messaging campaigns, understanding what drives them at a subconscious level can be powerful. These psychological insights can take your push campaigns to the next level.

Recent data we've published shows how digital communication preferences in schools, among both parents and teachers, have evolved through the pandemic.

Whether your company has an existing international user base or you're considering expanding to new markets, you’ll want to develop a game plan for messaging distinct user groups across the globe.

In this webinar, OneSignal's Design Director, Lee Munroe, goes over how to design great in-app messages and introduces new features coming to our platform.

Automated messages can save you time and help you both reengage inactive users and boost conversions.

With the newest iOS 15 updates, you now have more control over notification priority and can separate important messages from the not-so-important. Learn how to modify your settings to increase your user engagement.

Email deliverability, or the process of getting your emails into your recipients’ inboxes, is the benchmark every email marketer ascribes to.

In-app customer surveys provide direct insight into your customers’ wants and needs. Ask for contextual, real-time feedback to improve CX and refine your product roadmap.

With the typical U.S. smartphone user receiving about 45 notifications a day, push notifications are increasingly being used as the channel of choice to engage with subscribers. As the usage of push notifications grows around the world, so does the rampant misuse of this powerful channel.

As a new wave of college students make their transition onto campus, universities benefit from communicating to these text messaging natives with a range of informational, logistical, and Promotional SMS content.

Marketers are increasingly using location data to drive impactful campaigns. One survey found that 83 percent of marketers saw more successful campaigns using location data. In to...