Well-timed, relevant, and valuable content can make the difference between an enthusiastic customer base and an army of annoyed users tapping “uninstall”. Using tools like in-app messaging, you can send this type of content directly within your app.

To help ease the pain of figuring out the best way to get people to opt-in, we’ve provided some proven ways you can increase opt-in rates so more users get your push notifications.

OneSignal's Head of Product, Zack Hendlin, goes over In-App Messaging and how it can impact your digital marketing.

It's vital that in the beginning stages of using an app a customer should be shown the value that they can be getting so the product ultimately becomes something that someone will use all the time.

Instead of interrupting your users with a random or irrelevant in-app message, you could actually use a wealth of user data to create targeted in-app messages that actually add value, further increasing engagement many times over.